INTROduction TO DIGITAL MARKETING

Modules

Marketing principles

The Primary concept is to provide your consumers with what they want, why they want, and how they want it instead of striving for high standards.

Segmentation, targeting & positioning

Segmentation, Targeting, and Positioning(STP) marketing is a three-step strategic business units.You segment your market, target your clients, and position your offering by segments.

The marketing process

Understanding the marketplace and consumers, establishing a customer-driven marketing strategy, and ultimately putting together an integrated marketing framework that offers more value making perfect market process.

Traffic Acquistion Channel

The channel breaks down traffic by source, identifies which efforts help in conversions and which bounce people away, and ultimately assists you in where to spend.

Placement in Buying Cycle

The procedure is followed by the consumer while acquiring goods or services. Making a final purchase choice, customers progress through several purchasing stages in the cycle.

SWOT analysis

Strategy for evaluating these four elements of your organisation. SWOT identifies the Strengths, Weaknesses, Opportunities, and Threats.

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Frequently asked questions

Hands-on training means direct practical experience in the operation or functioning of a skill or task and involves active participation by a student. At Power2career we offer live training on various emerging technologies focusing on their practicability in various spheres of life.

Digital marketing is a growing field and is going to play big role in future ahead. As more and more businesses shift to online mode, the need for digital marketing is only going to increase in coming time. We are a leading provider of digital marketing services with highest customer satisfaction.                            

Digital marketers require a large and diverse set of skillset to excel in this field. Following are some of the skills required to be a digital marketer- 1. SEO 2. Conversion Rate Optimization(CRO) 3. Google AdWords and Pay-Per-Click 4. Email Marketing 5. WordPress 6. Social Media Advertising 7. Creative and Analytical abilities

Digital marketing is going to remain the most powerful way of marketing in the future as more and more businesses find their presence on the internet. Everyone wants to market their products and services through the internet to increase their reach so digital marketing is set to grow by leaps and bounds in the future.

There is no minimum qualification for pursuing a digital marketing course. The basic eligibility if you consider then you must be 12th pass. And, for getting a high profile job Graduate at least. There is no restriction placed on the discipline/ stream of study exponentially.